About me
Industry Expertise
16-26
2025 – 2026
Full-time
Strategist & Designer
Freelance
Collaborated with C-level executives at startups and agency clients to develop distinctive brand identities and strategic positioning. Translated brand strategies into unique visual identities and compelling design concepts. Led cross-media execution to ensure consistent brand experiences across touchpoints.
2024 – 2025
Full-time
Senior Product Markeitng Manager
LIQID
Develop and execute end-to-end marketing strategies, combining brand positioning, data-driven campaigns and customer acquisition to drive growth. I build scalable messaging frameworks and optimize marketing operations for efficiency and impact. Experienced in PE & VC marketing, and cross-functional project leadership.
2023 – 2024
Full-time
Communication Strategist
Mercedes-Benz
Developed global brand campaign strategies, translating luxury brand positioning into compelling customer narratives across purpose-driven campaigns (Pride Month, International Women’s Day) and autonomous driving. Ensured stakeholder alignment across complex international environments.
2021 – 2023
Part-time
Senior Brand Strategist
DCMN
Built strategic brand foundations in close collaboration with C-suite clients across diverse, fast-paced industries. Developed strategic planning and cross-channel activation concepts to strengthen brand consistency and impact.
2019 – 2021
Full-time
Brand & Design Manager
Ampeers Energy
Developed comprehensive brand foundations, including positioning, corporate design and scalable content frameworks. Planned and executed targeted B2B marketing initiatives, tracking performance and reporting results directly to management. Led the end-to-end brand rollout across digital and physical touchpoints.
Academic Profil
12-26
2023 – Present
External Doctorial Researcher
University of Bremen
Researching political communication and persuasion strategies for corporate entities (Brand Activsm).
2020 – Present
Lecturer
University of Pforzheim
Lecturing and Master’s Thesis Supervision at the Master Programm Creative Communication and Brand Management
2018
Economics and Business
Universitas Gagjah Mada
Semester abroad.
2017
Marketing Trends
Universidade Católica Portugesa
Summer school.
2016 – 2019
Creative communication and Brand Management | M.A.
University of Pforzheim
Awarded for a portfolio that showcased a refined visual identity, intuitive navigation, and a memorable user experience.
2012 – 2016
Communication Design & Media Science | B.A.
University of Brunswick
Recognized for delivering creative branding and web design projects that balanced aesthetics, functionality, and user-centered thinking.